| Create Top-Of-Mind Awareness During Tough Economic Times |
Complete Lawyer, June 15, 2009
A weak economy can offer hidden opportunities to raise your profile among clients and key influencers. |
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| Smart Social Networking For Your Small Business |
Forbes, June 5, 2009
Online social networking can provide smaller companies a powerful internal and external communication tool. Consult this "cheat sheet" to learn which techniques are most effective. |
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| Your Firm's Future Is Tied To Your Referral Sources |
Complete Lawyer, May 29, 2009
Defining at least two tiers of referral sources, including your reliable lead generators and new relationships worth developing, helps you to effectively nurture and maintain your business network. |
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| Twitter Not Effective for Law Firm Marketing |
Legal Marketing Technology, May 23, 2009
Twitter may be a genuine Web 2.0 phenomenon, but that doesn't mean that it's an effective tool for law firm marketing. Blogger Larry Bodine contends that the tool generates "few conversations that lead to new business." |
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| Use These Strategies to Get Better Legal Marketing Results from Speaking Venues |
LegallyMinded, April 3, 2009
This post from the Legal Marketing discussion group covers strategies to employ before, during, and after a speaking event. |
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| Hot Button Marketing (Factors that Call Your Readers to Action) |
ProBlogger, April 5, 2009
A book explains the "emotional buttons" that convince people to buy a product or service. Apply these ideas for better blogging. |
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| Battling the Recession: Bottom-Line Client Development Tips |
Law Practice Magazine, March 2009
Check out these tips for spending wisely during the recession, including suggestions on budgeting marketing dollars to restructuring your compensation system. |
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| Millennials: Tips for Building a Foundation for Success |
Law Practice Management, January/February 2009
The legal profession is more competitive than ever, and new lawyers who fail to establish habits to attract and retain clients do so at their own peril.
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| Biggest-Advertising Lawyer Spent $20M in 2007 |
ABA Journal, January 7, 2009
A Massachusetts lawyer spent more than $20 million advertising his firm in 2007, making him the biggest-spending legal advertiser. James Sokolove, who advertises extensively on radio and television, refers all his cases to other lawyers for a percentage of the recovery. |
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| Don't Fear Stormy Weather - Any Lawyer Can Be a Rainmaker |
Law Practice Today, February 2008
You possess the ability to perform marketing and business development necessary to identify new clients and generate new business--whether you realize it or not. |
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